It’s Time.
Let’s Get Your Cool Car Sold.
The SF Bay Area’s premier cool car auction listing & automotive photography service.
Recent Sales
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'08 Lamborghini Murcielago LP640 E-Gear / $390,000
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'87 Supercharged M60-Swapped 325e / $110,000
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'84 Porsche 911 3.2 Carrera / $75,000
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'94 Porsche 911 RS America / $222,500
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'33 Ford Roadster by Brizio Street Rods / $170,000
How It Works
Chat With Us
Submit your car and we’ll provide an appraisal based on recent sales. We’ll advise of any items that should be addressed to bolster the sale.
Vehicle Pickup
We’ll pick up your vehicle and handle detailing, photography, video, and the entire auction listing process.
Auction Goes Live For 7 Days
We list primarily on Bring-a-Trailer, handling all comments, buyer questions, and in-person inspections.
Your Car Sells, You Get Paid
We take care of paperwork, payments, and shipping.
Services
Bring a Trailer Auction Service
$600 + 6% Commission
We pick up your vehicle and manage the entire sale from start to finish. We detail & photograph the vehicle and handle the auction submission process. During the auction we answer buyer questions and conduct in-person viewings. After the sale, we handle payment, paperwork, and coordinate delivery to the buyer.
Photoshoot - Enthusiast Package
$700
Includes: 3 videos, 120+ high-res photos of exterior, interior, engine bay, and undercarriage.
Cars get you excited. You fix the little things, use quality parts, and take the time to do things right. Great photography ensures your attention to detail doesn’t go unnoticed.
Photoshoot - Basic Package
$400
Includes: ≈75 high-res photos of the exterior, interior, and engine bay. May include mileage charges.
You’ve got a car that must go. Great photography is the key to a fast sale.
Why Halogen?
Fast Turnaround
Properly cataloging & photographing documents, receipts, and accessories is a big undertaking. Our vast experience ensures everything gets submitted right the first time, and our working relationship with BaT means your auction bypasses the typical back-and-forth and goes live as soon as possible.
Peace of Mind
One missed detail can become a point of contention for commenters and bidders, drastically effecting the final auction result. Our eye for detail ensures your car looks its best and everything is in its place.
This Is Fun For Us
Buying or selling a dream car is exciting! We handle the less glamorous parts of the sale while you get to stay focused on your next acquisition. We’re a group of lifelong car enthusiasts who instantly connected through this hobby as well as our shared priorities of quality and integrity above all else.
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Yes! We are a CA licensed retail dealer. (#60088)
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Yes! We are always looking for cool cars for our own inventory.
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When you hire us to handle your auction, we pick up the car, handle all pre-sale preparation such as detailing, minor mechanical work, photos, videos, digitizing service records, etc.
We then submit the car for auction and provide all required info.
We handle all communication with buyers & reply to questions and comments throughout the auction.
When the car sells, we handle paperwork, payment, and coordinate shipping or pick-up with the buyer.
Funds are wired to your account as soon as we receive payment from the buyer.
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6% of the total sale price plus a $600 photography fee. No payment is due until the vehicle sells.
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Yes. A reserve (the minimum price you will accept) can be put in place for peace of mind.
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In this unlikely scenario, the high bidder is given a second chance to make an offer.
If a deal still cannot be reached, we will either:
List the car for sale at a fixed price.
Return the car to you. Only the $600 photo fee is charged.
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During the auction process, vehicles will be securely garaged in Daly City, CA.
For Photoshoots, we can meet anywhere within 60 miles of 94038 at no extra cost. Beyond that, additional mileage fees may apply.
Car People Love Us
"Halogen provides exceptional photos and videos for all of the modern classic BMWs I have sold. Without a doubt, spending money on Dylan’s services has helped me achieve a higher price than I was l looking for."
Jordan Johal - 6x Repeat Client
After working with Dylan on multiple videos and shoots throughout the years, I've recognized the importance of presentation, and that cutting corners in this step can completely change the outcome of the final bid. I will continue to use Dylan as my sole media creator for any car that I plan on selling, and love the process of working with him from start to finish."
Julian Thompson - 4x Repeat Client
Get Started Today
We look forward to showing you the Power of Presentation.